“ The best place to hide a dead body is page 2 of Google search results.“ – Digital Synopsis Otherwise, you’ll end up buried at the 2 nd page of Google or worse… You must find ways to stand out and be unique. Keyword research is important, especially nowadays when there are more than 3.773 billion people online. The better the keyword research, the better the content. You’ll rank higher and get more traffic too. On the other hand, when you deliver your readers exactly what they’re looking for, you can turn them into customers. If you don’t know what your readers want, you won’t show up in the search results. Google tries to show searchers the most relevant content. Perform proper keyword research and don’t leave your business’s success to a chance. It’s like shooting blindfolded and hoping to hit. It’ll prevent you from getting the desired results and hurt your sales. If you fail to do that, you risk targeting the wrong audience. You must know what your audience is searching for. There are 3 reasons to conduct keyword research.

It’ll help you give your readers what they’re looking for and make your website more relevant. Keyword research is crucial for your content marketing. You can then situate your content around these topics. Keyword research is a fundamental part of SEO, which will help you find out what keywords are your potential customers typing in. You type in the keyword, hit enter, and Google will show you the most relevant results. Keywords are what you type into Google search.

You can then pick the winner and use it for your keyword research. We’ll go over the cons and pros of each one of them and look at the demonstration on how to use them. Today you’ll learn everything about 2 great keyword research tools, that will suit most businesses – Moz Keyword Explorer and BiQ Cloud Keyword Intelligence. It will only end up being a waste of your efforts and time. This can potentially cause some problems, like creating the wrong content that’s more related to a different group of audience than the ones you want to target. However, most of them don’t show the precise, up-to-date stats and lack a large database. There are tens and hundreds of keyword research tools out on the internet. What keyword research tool will suit your business? And you know it’s important, however, there’s so many tools for keyword research out there, which one should you choose?

Moz pro keyword explorer